Alicia Basurto

Breaking Cycles, Blooming Promises

Alicia Basurto’s journey began in the strawberry fields of Oxnard, California, born into a family of migrant farm workers. From humble roots marked by cultural richness and hard labor, Alicia nurtured an unshakable hope and tenacity. Her story from those early days to becoming a bestselling author and trailblazing Latina leader is a testament to resilience, faith, and the power within all of us to transcend circumstance.

From Humble Beginnings to Empowered Leadership

Before embracing her calling as an author, Alicia built a remarkable career as the CEO of a seven-figure insurance agency. Her leadership was defined by grit, strategic insight, and authenticity. Yet, the story she longed to tell was her own: the story of overcoming cultural and generational limits. Through her memoir, Blooming into the Promise, Alicia invites readers on a transformational journey, showing how courage, faith, and fierce determination can break cycles of limitation and open doors to purpose.

The Heart of Blooming into the Promise

Alicia’s memoir is more than a personal narrative; it’s a beacon for anyone striving to bloom beyond adversity. With vivid storytelling and candid reflection, the book chronicles, the challenges and breakthroughs that shaped Alicia’s path. She reveals the profound truth that blooming is a process and a promise we make to ourselves to persist, grow, and create despite life’s storms. Alicia’s story resonates deeply with women everywhere, offering hope and inspiration to rise, take faith-driven action, and manifest one’s vision.

Empowerment Through Coaching and Speaking

Beyond writing, Alicia shares her message through dynamic workshops, keynote speeches, and coaching programs. Her signature group coaching experience, Bloom into Your Brand, empowers women to step confidently into their unique potential and forge brands rooted in authenticity and purpose. Alicia’s engagements bring raw, story-driven insights that inspire audiences from all walks of life to embrace their journeys and lead with intention.

Blooming Voices Podcast

Through Blooming Voices, Alicia hosts heartfelt conversations with leaders, creators, and changemakers. This podcast offers listeners behind-the-scenes glimpses into Alicia’s writing journey, practical brand storytelling strategies, and inspiring interviews with women transforming their worlds. Blooming Voices creates a vibrant community for connection, motivation, and shared growth, inviting listeners to bloom alongside Alicia and her guests.

Alicia’s Legacy: Bloom Beyond Barriers

Alicia Basurto’s life work affirms that no matter how humble the beginnings, we hold the power to rewrite our stories and cultivate legacies of resilience and empowerment. Her journey is an invitation to step boldly into your own promise, breaking cycles, embracing transformation, and blooming brilliantly.

Client’s Feedback

What People Are Saying

"Alicia’s words have been a source of inspiration during some of the most challenging moments in my life. Her ability to share her story with honesty and grace makes her message deeply relatable. Reading her work feels like having a personal conversation with a trusted friend, encouraging you to keep moving forward."

Emily Parker

"From the moment I first heard Alicia speak, I knew her words would stay with me. She has a unique way of connecting with people’s hearts while also challenging them to grow. Her insights are practical, yet her delivery is full of warmth and empathy. She’s a true light for anyone seeking guidance and motivation."

Michael Anderson

“Alicia has a remarkable gift for making you feel seen and understood. Her stories are filled with wisdom, authenticity, and hope, leaving you both inspired and empowered. Whether through her writing or speaking, she has a way of sparking positive change in the lives of those who listen.”

Samantha Reed